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Timeline for Businesses – What this means to your customers, your brand and your products

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Today, facebook announced the release of Timeline for Brand and Business pages. Although this announcement was well known in the social software circles – some were very surprised by it. Before you react one way or another, let me explain what this actually means for you – especially if you sell products. Continue reading “Timeline for Businesses – What this means to your customers, your brand and your products” »

29
Feb 2012
POSTED BY awizemann
POSTED IN

Social Commerce

DISCUSSION No Comments
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What happened to my facebook business page post engagement?

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You might of noticed over the last month or so, participation (likes, comments, shares) on your business page posts has drastically declined from what you might be used to. This is because of Edge Rank and Graph Rank. Facebook announced at the f8 conference that they are gearing up for changes to both their super secret algorithms that dictate what someone should see based on their relationships across facebook when the new open graph tags (want, bought, listened, watched, cooked, etc) were released to the wild. Well, that time has come and we are now seeing the unfortunate events transpire. Although some business pages have seen changes for the positive, its rare. Personal news feeds seem to be less effected and more shares are now top stories as both Edge Rank and Graph Rank sort themselves out over the new, massive amount of data that facebook now has access to. Users seem to be happy with the changes… Businesses, not so much. Continue reading “What happened to my facebook business page post engagement?” »

31
Jan 2012
POSTED BY awizemann
POSTED IN

Social Commerce

DISCUSSION No Comments
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Facebook, Google+: Social Marketing, e-Commerce Fight to the Death

Here is some interesting reading on where some thing the inevitable social battle is going: eCommerce. This is a topic that I am very passionate about and I also feel that “he who owns the social and the product data will win”. Google with their + offering still has quite a ways to go: business support, application support and more – but they will get there. Continue reading “Facebook, Google+: Social Marketing, e-Commerce Fight to the Death” »

12
Aug 2011
POSTED BY awizemann
POSTED IN

Social Commerce

DISCUSSION No Comments