Alan Wizemann
Social Commerce Thought Leader, Internet Technologist, Innovator and Entrepreneur

Today, facebook announced the release of Timeline for Brand and Business pages. Although this announcement was well known in the social software circles – some were very surprised by it. Before you react one way or another, let me explain what this actually means for you – especially if you sell products. Continue reading “Timeline for Businesses – What this means to your customers, your brand and your products” »

What this means for companies in the facebook ecosystem.

Unless you live under a rock with the Geico guys, you know the news. Facebook is looking to raise $5 Billion in an IPO that is sure to shake up the market at an estimated $85 Billion valuation. Yes, those are B’s. Overnight, if everything goes as planned, a new Fortune 50 company will be born. For anyone working in the social space, recent IPO’s from LinkedIn, Zynga, and now Facebook put smiles on faces. For companies that are building off of social technologies from facebook and others, the market is becoming more valid and promising on a daily basis. Continue reading “The inevitable is happening. Facebook is going public.” »

You might of noticed over the last month or so, participation (likes, comments, shares) on your business page posts has drastically declined from what you might be used to. This is because of Edge Rank and Graph Rank. Facebook announced at the f8 conference that they are gearing up for changes to both their super secret algorithms that dictate what someone should see based on their relationships across facebook when the new open graph tags (want, bought, listened, watched, cooked, etc) were released to the wild. Well, that time has come and we are now seeing the unfortunate events transpire. Although some business pages have seen changes for the positive, its rare. Personal news feeds seem to be less effected and more shares are now top stories as both Edge Rank and Graph Rank sort themselves out over the new, massive amount of data that facebook now has access to. Users seem to be happy with the changes… Businesses, not so much. Continue reading “What happened to my facebook business page post engagement?” »

“The open graph protocol enables any web page to become a rich object on the social graph.” The opening words to not only the ogp.me site but also in facebook’s development documentation about Open Graph Tags (OGT). Not since meta tags for keywords and descriptions has such an important feature been added to the head of our web pages. I feel that these tags will also become more important for eCommerce than eBay, Amazon, and Google combined. Continue reading “The Future of Open Graph Tags – True Social Products” »