Currently, I am directly responsible for the innovative ideas and future direction of the social commerce company 
Web-only – Scentiments.com goes social to perk up sales – Internet Retailer
February 10, 2012, 10:29 AM Article Tools print email facebook twitter share Scentiments.com goes social to perk up sales Combining social media with a loyalty program blossoms for the e-retailer. Paul Demery Managing Editor Topics: Facebook, Howard Wyner, Internet Retailer Second 500 Guide, loyalty program, Online social networking, perfume, Scentiments, scentury club, Top 500, Twitter Consumers can use social media networks to earn points in the loyalty program. When Scentiments.com rolled out a new loyalty program, the Scentury Club, it wanted to take a new approach that would help keep its brand in front among club members and their friends. “We created the club to engage consumers and have them keep us top of mind,” CEO Howard Wyner says. The retailer is doing that in an unconventional way for a loyalty program. Instead of issuing loyalty points just for spending a certain amount on its e-commerce site, the retailer rewards Scentury Club members for doing things like sharing their interest…