Currently, I am directly responsible for the innovative ideas and future direction of the social commerce company 
Value of a Facebook shopper? Above average finds research – Social Marketing – BizReport
BizReport : Social Marketing : February 14, 2012 Value of a Facebook shopper? Above average finds research With all the talk of social commerce, social marketing and the value of social networks, a study is finally out putting some worth to the buzz. This week Sociable Labs has released a report indicating that Facebook Connect shoppers are actually more valuable than non-connected shoppers. by Kristina Knight Nine times more valuable, to be exact. According to Sociable Labs research shoppers using Facebook Connect and Facebook Timeline applications click on social apps and share social content with friends nine times as often as those not using the apps. What do these social apps do? Facebook Connect acts as a social login – allowing shoppers to log in to an ecommerce site using Facebook rather than a stand-alone account; this also gives the etailers access to certain social information from that users. "Based on our results, Facebook Connected users provide significant on-going value to retailers, as …