Facebook Drops Age, Residency, and Industry (Tobacco, Gambling, Dairy) Prohibitions on Promotions

Facebook Drops Age, Residency, and Industry (Tobacco, Gambling, Dairy) Prohibitions on Promotions Comment Josh Constine•May 17th, 2011 Facebook, Marketing, Page Management, Policy Facebook updated its promotions guidelines this week, and has now confirmed that it no longer blanket-prohibits promotions (including give-aways) for tobacco, dairy, gambling, firearms, prescription drugs, and gasoline. Promoters must still comply with restrictions in the juridictions where the promotions are held, but Facebook has dropped its site-wide restrictions that were originally designed to preserve local laws. Marketers can also require a purchase for entry, and target those below age 18 or who live in certain countries such as India and Norway. The change could lead big brands in the now-unrestricted industries to step up their marketing efforts on Facebook, drawing spend away from more traditional marketing mediums such as TV and print. It will also allow all marketers more flexibility in promotion targeting a…

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