Currently, I am directly responsible for the innovative ideas and future direction of the social commerce company 
Bits from SCT F-Commerce Whitepaper
I went through and pulled out some bits from that SCT whitepaper and pasted them in this Evernote Note. Worth a quick skim if you don't have time to read the whole document (which I do recommend) Toban: Page 27 is particularly interesting from a product perspective, as Paul predicts the rise of several new products / services around F-Commerce… some of which are already on our roadmap. KT From Evernote: Bits from SCT F-Commerce Whitepaper emulating the current trend among leading retailers to open up large e-commerce stores on Facebook would be a mistake for many consumer brands. Instead, this report advocates an alternative f-commerce solution for brand pages on Facebook; fan-stores selling fan-first and fan-only exclusives designed to activate brand advocacy. —————————– ——————————— “Social media may not have driven sales in an obvious way so far, but the next logical step will be transactional social media. When you can buy products through…
