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Social commerce spotlight: Are trust issues to blame for slow f-commerce uptake? | SMI

Home » Social Commerce, Social Commerce Spotlight Social commerce spotlight: Are trust issues to blame for slow f-commerce uptake? Submitted by Rachel England on January 13, 2012 – 6:46 am2 Comments Security concerns and trust worries are playing a big role in a general apprehension towards Facebook shopping, a new survey by the Ponemon Institute and ThreatMetrix suggests. The study surveyed 722 American ‘active users of the Internet’, who each spend an average of 24 hours per week online. Sixty-seven percent of respondents said – pre-holiday season – that they planned to spend more on Internet purchases than on in-store purchases, but where does the balance lie between traditional online shopping and Facebook-centric shopping? The report reveals that only 32 percent of the people surveyed said they’d ever browsed a brand’s Facebook page and then made a purchase on the brand’s website, and only one in five said they’d made a purchase directly through…

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17 Little Known Social Media Tools You Should Be Using (and Why)

17 Little Known Social Media Tools You Should Be Using (and Why) Everywhere you look there is social media. It’s in our homes, businesses, places of worship and schools. And everywhere you look people are using it and talking about it. And it seems that every week there is a new social site launched. To make matters worse, for every social site launched, there seems to be two or more services created to measure, track and monitor that service. What’s a marketing professional to do? To help you cut through the clutter I thought I’d share with you 17 must-use social media tools that have helped my clients and their businesses. You’ll also get my reasons for why you should be using these tools, too. 1. EditFlow An open source project led by Daniel Bachhuber, Mo Jangda and Scott Bressler, EditFlow is a WordPress plugin that allows you to manage your editorial team seamlessly. Get a snapshot of y…

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Online Landscape Evolves With S-Commerce – Direct Internet Catalogue – Retail – WWD.com

For example, Smashbox has a “social shop” section on its Web site where users can, in a sense, shop with friends. The cosmetics site allows consumers to connect through Facebook and post in this social portion. Users can also shop items by “recently liked,” “most liked” and “my friends like.” It goes a step further with a functionality that lists friends’ birthdays that are coming up — including “likes” and wants that pertain to the brand to give suggestions for gifts. Levi’s has a “friends store” on its site as well that allows users to see what their friends have purchased from the brand. There is the option of seeing what “everyone” likes — or just friends, as well as a feed of recently “liked” product and, similar to Smashbox, the option of seeing upcoming birthdays (if one chooses to log in via Facebook from the store). Mullen acknowledges that the above brands have done a good job incorporating social elements into their sites — and although the technology has a long way to go, Smashbox and Levi’s are th…

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Sociable Labs introduces ‘frictionless sharing’ Open Graph apps for e-commerce sites

Sociable Labs introduces ‘frictionless sharing’ Open Graph apps for e-commerce sites Comment Brittany Darwell•Feb 23rd, 2012 Apps For Sale, E-commerce, Open Graph Apps Social commerce app provider Sociable Labs released a new suite of applications this week that allows online retailers to integrate Facebook Open Graph with their sites. The EverShare app suite creates “frictionless sharing” for e-commerce sites so user activity automatically publishes to Facebook’s Ticker and Timeline. By licensing Sociable Labs’ software, businesses don’t have to build their own custom apps. Retailers can add the EverShare activity stream to personalize customers’ experiences by displaying how friends have interacted with the site. Users can also set up activity alerts to get Facebook notifications when friends take action on the site. There is also a gallery feature that aggregates trending items in a Pinterest-style display. We like that the apps give user…

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BetaKit » ShopLocket Launches Solution for Single-Item Merchants

BetaKit Launches Erin Bury February 22, 2012 ShopLocket is launching today to let users embed and sell a product anywhere, no storefront required. Somewhere between selling an item on Craigslist and setting up an online store, it allows users to embed a product for sale anywhere they’re already driving visitors – Facebook pag…

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Don’t Just Pin It, Buy It: Pinterest Rival Fancy Figures Out Social Commerce | TechCrunch

Don’t Just Pin It, Buy It: Pinterest Rival Fancy Figures Out Social Commerce Sarah Perez posted 5 hours ago 10 Comments Amid the increased speculation surrounding Silicon Valley darling Pinterest’s forthcoming revenue model, competitor Fancy, a social photo-clipping service popular among the style-conscious set, has been quietly working on revenue ideas of its own. Previously, the service was doling out coupon code to users who “fancy’d” images belonging to specific merchants, but today, the site is diving head-first into social commerce. Starting now, Fancy users will not only be able to post, like (“fancy”) and share photos of things they find inspiring, they’ll also be able to purchase them directly on Fancy’s website itself. Fancy is often lumped into the same category as other photo-pinning startups like Pinterest,…

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Payvment has an actual plan for making money from Facebook ecommerce | VentureBeat

Aw, shucks. They’re all grown-up! Today, Payvment, a Facebook ecommerce platform, announced some improvements to its free social discovery-based shopping application, but the bigger news is that it has a strategy to make money. Payvment is going after big e-retailers, brands and agencies with two new paid versions available later this month called Payvment Premium and Payvment Platinum. “This has been free for the last two years, so there’s been this speculation about how we were going to monetize,” said Christian Taylor, founder and CEO of Payvment, in an interview with VentureBeat. “This is the first time we’ve showed behind the curtain of what our strategies are.” The paid versions of Payvment give online shopkeepers a deeper, analytics-based understanding of how shoppers are talking about and sharing goods on Facebook and Twitter. You can preview the paid version at my.payvment.com. Palo Alto-based Payvment (the company is located across the street from Facebook) launched in 2009 with a focus on individu…

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Newsmakers – E-commerce services firm Fluid raises $24 million – Internet Retailer

February 22, 2012, 11:29 AM Article Tools print email facebook twitter share E-commerce services firm Fluid raises $24 million The company serves such retailers as Sears, Diapers.com and Brooks Brothers. Thad Rueter Senior Editor Topics: Brooks Brothers, Diapers.com, Fluid, funding round, Gaurav Bhandari, Goldman Sachs, investment, J.C. Penney, Kent Deverell, m-commerce, marketing technology, mobile commerce, NewsMakers, Sears, social media, ThinkEquity, Top 500 Digital design and development firm Fluid Inc., which helps retailers improve their e-commerce, mobile and social offerings, this week said it has raised $24 million from Goldman Sachs Asset Management. Fluid will use the capital to expand it software-as-as-service merchandising technology and also grow in other areas—the company expects to hi…

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Newsmakers – E-commerce services firm Fluid raises $24 million – Internet Retailer

February 22, 2012, 11:29 AM Article Tools print email facebook twitter share E-commerce services firm Fluid raises $24 million The company serves such retailers as Sears, Diapers.com and Brooks Brothers. Thad Rueter Senior Editor Topics: Brooks Brothers, Diapers.com, Fluid, funding round, Gaurav Bhandari, Goldman Sachs, investment, J.C. Penney, Kent Deverell, m-commerce, marketing technology, mobile commerce, NewsMakers, Sears, social media, ThinkEquity, Top 500 Digital design and development firm Fluid Inc., which helps retailers improve their e-commerce, mobile and social offerings, this week said it has raised $24 million from Goldman Sachs Asset Management. Fluid will use the capital to expand it software-as-as-service merchandising technology and also grow in other areas—the company expects to hi…

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Social Media – E-commerce should complement, not dominate Facebook – Internet Retailer

February 22, 2012, 11:22 AM Article Tools print email facebook twitter share E-commerce should complement, not dominate Facebook The secret to selling on Facebook is discretion, says an IRCE speaker. Mark Brohan Research Director Topics: 1-800-Flowers.com, Facebook, Facebook advertising, Facebook store, IRCE 2012, Jordan Glogau, social media, Sponsored Stories, Top 500 Jordan Glogau Building and maintaining a storefront on Facebook has to be managed as part of a larger social media strategy, says 1-800-Flowers.com search engine optimization and business development consultant Jordan Glogau. Glogau will speak June 8 from 8:30 a.m. to 9:15 a.m. at the Internet Retailer Conference & Exhibition 2012 in Chicago at a session titled “Can you generate sales on Facebook?” He says consumers use Facebook primaril…

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