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Social Media – Facebook is back at the discount game – Internet Retailer

February 14, 2012, 3:33 PM Article Tools print email facebook twitter share Facebook is back at the discount game Facebook is running a test that enables merchants to offer consumers promotions. Zak Stambor Senior Editor Topics: e-mail marketing, Facebook, Facebook Inc., social media, social network Facebook Inc., which tested a Groupon-like Deals offering last year, is back at the discount game. The social network is running a small test that enables merchants to offer free discounts to customers on their pages, a Facebook spokeswoman tells Internet Retailer. Consumers who Like a participating retailer may see the Offer on their news feed, the first page a consumer sees when logging on to Facebook. An offer might be something like “Get an extra 15-20% off select sale and clearance items for Valentine’s Day.” In the same window highlighting the promotion is a tally of the number of shoppers who claimed the offer. When a shopper clicks to “Get Offer” an e-mail containing a discount code that ca…

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Pinterest: Everything You Wanted to Know About 2012′s Hottest Startup [INFOGRAPHIC]

Pinterest has emerged as the runaway social media hit of early 2012. You probably knew that already. But did you know the company just has 12 people? Or that 97% of Pinterest’s Facebook fans are women? Lemon.ly, a visual marketing firm, took a deep dive into the data to catalog Pinterest’s stunning rise and produced the infographic below. What’s clear is that with 10 million users, Pinterest has already made its mark in terms of web design influence, if nothing else. It also has the potential to become a forum for satire, as this fake Mitt Romney account illustrates. Since the company appears to be the hottest thing going — at least at this writing — consider this a snapshot of the next social media giant or the answer to tomorrow’s trivia question. More About: infographics, pinterest For more Social Media coverage: Follow Mashable Social Media on Twitter Become a Fan on Facebook Subscribe to the Social Media channel Download our free apps for Android, Mac, iPhone and iPad

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Value of a Facebook shopper? Above average finds research – Social Marketing – BizReport

BizReport : Social Marketing : February 14, 2012 Value of a Facebook shopper? Above average finds research With all the talk of social commerce, social marketing and the value of social networks, a study is finally out putting some worth to the buzz. This week Sociable Labs has released a report indicating that Facebook Connect shoppers are actually more valuable than non-connected shoppers. by Kristina Knight Nine times more valuable, to be exact. According to Sociable Labs research shoppers using Facebook Connect and Facebook Timeline applications click on social apps and share social content with friends nine times as often as those not using the apps. What do these social apps do? Facebook Connect acts as a social login – allowing shoppers to log in to an ecommerce site using Facebook rather than a stand-alone account; this also gives the etailers access to certain social information from that users. "Based on our results, Facebook Connected users provide significant on-going value to retailers, as …

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Facebook Drops Age, Residency, and Industry (Tobacco, Gambling, Dairy) Prohibitions on Promotions

Facebook Drops Age, Residency, and Industry (Tobacco, Gambling, Dairy) Prohibitions on Promotions Comment Josh Constine•May 17th, 2011 Facebook, Marketing, Page Management, Policy Facebook updated its promotions guidelines this week, and has now confirmed that it no longer blanket-prohibits promotions (including give-aways) for tobacco, dairy, gambling, firearms, prescription drugs, and gasoline. Promoters must still comply with restrictions in the juridictions where the promotions are held, but Facebook has dropped its site-wide restrictions that were originally designed to preserve local laws. Marketers can also require a purchase for entry, and target those below age 18 or who live in certain countries such as India and Norway. The change could lead big brands in the now-unrestricted industries to step up their marketing efforts on Facebook, drawing spend away from more traditional marketing mediums such as TV and print. It will also allow all marketers more flexibility in promotion targeting a…

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WordPress Plugin for Social Commerce from Demandware – ‘Net Features – Website Magazine

Sign in | Join Home Subscribe Advertise Content Resources Affiliate About Contact 'Net Features » WordPress Plugin for Social Commerce from Demandware SUBSCRIBE to Website Magazine Sign up for a 12-issue, professional-level subscription or a 4-issue standard-level subscription to the most popular print magazine on Web success! WM Resources: – Email Newsletters – Download Whitepapers – The Web 360 Book – Digital Job Seeker Stay Connected with WM: – Friend WM on Facebook – Join us on Google+ – Follow WM on Twitter – Weblog RSS Feed Archives February 2012 (35) January 2012 (72) December 2011 (91) November 2011 (78) October 2011 (99) September 2011 (142) August 2011 (120) July 2011 (89) June 2011 (110) May 2011 (99) April 2011 (86) March 2011 (94) February 2011 (75) January 2011 (70) December 2010 (66) November 2010 (64) October 2010 (75) September 2010 (76) August 2010 (91) July 2010 (76) June 2010 (87) May 2010 (65) April 2010 (84) March 2010 (67) February 2010 …

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Pinterest may be changing the social commerce game, but why? | Techi.com

Pinterest may be changing the social commerce game, but why? 21 hours ago by JD Rucker | no comments Pinterest is starting to enter into the social media in ways that most sites only dream about. Other than Google+, it’s the fastest growing social site in the last year with 329% growth in the last 4 months of 2011 alone. We get more questions on our social media podcast about Pinterest the last month than we get about Facebook. Why is the spotlight shining so brightly on this relative-newcomer to the social world? The answer is pretty simple. With a base target audience of 25-45 year-old women, the site is a mecca for things like fashion, recipes, and male pectorals. This exposure has gotten the attention of the other demographics, so now there are an equal number of funny images, interesting videos, infographics, and stunning photography filling the site. Another portion of the answer is simplicity. It’s as easy (if not easier) than posting to Facebook or Twitter, plus posting to Pinterest allows you t…

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Bits from SCT F-Commerce Whitepaper

I went through and pulled out some bits from that SCT whitepaper and pasted them in this Evernote Note. Worth a quick skim if you don't have time to read the whole document (which I do recommend) Toban: Page 27 is particularly interesting from a product perspective, as Paul predicts the rise of several new products / services around F-Commerce… some of which are already on our roadmap. KT From Evernote: Bits from SCT F-Commerce Whitepaper emulating the current trend among leading retailers to open up large e-commerce stores on Facebook would be a mistake for many consumer brands. Instead, this report advocates an alternative f-commerce solution for brand pages on Facebook; fan-stores selling fan-first and fan-only exclusives designed to activate brand advocacy. —————————– ——————————— “Social media may not have driven sales in an obvious way so far, but the next logical step will be transactional social media. When you can buy products through…

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Web-only – Scentiments.com goes social to perk up sales – Internet Retailer

February 10, 2012, 10:29 AM Article Tools print email facebook twitter share Scentiments.com goes social to perk up sales Combining social media with a loyalty program blossoms for the e-retailer. Paul Demery Managing Editor Topics: Facebook, Howard Wyner, Internet Retailer Second 500 Guide, loyalty program, Online social networking, perfume, Scentiments, scentury club, Top 500, Twitter Consumers can use social media networks to earn points in the loyalty program. When Scentiments.com rolled out a new loyalty program, the Scentury Club, it wanted to take a new approach that would help keep its brand in front among club members and their friends. “We created the club to engage consumers and have them keep us top of mind,” CEO Howard Wyner says. The retailer is doing that in an unconventional way for a loyalty program. Instead of issuing loyalty points just for spending a certain amount on its e-commerce site, the retailer rewards Scentury Club members for doing things like sharing their interest…

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Why 2 Million Ladies ‘Heart’ Pinterest On Facebook

The numbers don’t lie: Women are liking Pinterest on Facebook…. A lot. In fact, more than 97 percent of Pinterest’s Facebook fans are women. That data comes from our own AppData and compiled using Facebook’s own advertising tool. The key to a woman’s heart? Or at least, a woman’s heart who uses Pinterest? The stunning photography, as well as links to shopping sites certainly don’t hurt. Pinterest has vaulted to place among the top ten social media sites, TechCrunch pointed out. And the numbers are growing steadily. According to AppData, Pinterest boasts: 10.4 million registered users; 9 million monthly Facebook-connected users; and, 2 million daily Facebook users. Pinterest has added 100,000 users today, and 200,000 in the last seven days. The chart of daily active users contains more details at the end of this post. It makes sense that Pinterest is feeling the love from the ladies when you look closely at the Facebook data. According to Pew Research Center‘s Internet and American Life report, 58 percent …

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Pinterest Social Commerce Done Right…

DealPepper

Every once in a while in the research I do at work, I come across good examples of companies presenting products and services socially that are not only engaging but also successful. Continue reading “Pinterest Social Commerce Done Right…” »

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